Over 20 Years Improving the User Experience

Dr. Arlene F. Aucella, Principal
49 Railroad Ave # 2054
Hamilton, MA 01982
USA

Phone:	978.468.6221
Fax:	978.468.4328
E-Mail:	aa@afadesign.com

Since 1984, AFA Design Consultants has provided usability consulting services in user interface design, Web design, customer surveys, contextual interviews, and usability testing for computer-based systems. We apply usability methods that lead to measurable and cost-effective product improvements. We work with our clients to achieve the following benefits:

Shorter and less costly product development lifecycles
Easier and faster end-user transactions
Reduced costs for end-user training and customer support
Reduced end-user error rates and recovery times
Fewer end-user complaints and problems

Why Choose AFA Design?

Fifteen Years of Experience

We have over fifteen years experience in human factors engineering with knowledge of information processing, training curriculums and managerial strategies for incorporating usability.

Supporting Usability Throughout the Lifecycle

Of all the usability methods available, the most widely accepted method is usability testing. AFA Design has pioneered other methods that occur earlier in the design process such as interviewing users in their work environment. By targeting the right sample of users, we have been able to specify better designs through knowledge of user characteristics and task flows.

Adapting to Usability Maturity

Different organizations have different levels of commitment and experience with usability. After working with many organizations, we adapt methods so that appropriate levels of resources and timing are applied. We also guide and mentor usability programs so that our clients can continue to apply usability methods.